Chantal Amado

Chantal Amado is a seasoned professional in merchandising and retail management with extensive experience across multiple companies. Currently serving as Merchandise Director at Sofa Club since September 2024, Chantal specializes in stock inventory forecasting and optimization strategies. Previous roles include Head of Trading & Merchandising at Snug, where full accountability for commercial planning and pricing was maintained. Chantal has a background in retail life coaching, providing support during the COVID-19 pandemic, and has held significant merchandising positions at Loaf and Monsoon Accessorize, contributing to the growth of brands and departments. Chantal's educational credentials include an MSc in Clothing Management and a recent certification as a Digital Marketing Leader.