Tita García

Tita García is an accomplished cultural programming leader and entrepreneur with extensive experience in music programming, event production, and experiential marketing. Currently serving as the Head of Cultural Programming at Apple, Tita drives initiatives that promote community engagement through art, music, and education across Miami and Mexico City. As the Founder and Executive Director of Violet House Entertainment, Tita has collaborated with notable brands including Billboard, Warner Bros, and HBO Max. Additional roles include Music Curator and Show Experience Lead at Sofar Sounds, and Manager of Events at Billboard. Tita's career also spans significant contributions to organizations such as Remezcla, Red Bull, and the New York Latino Film Festival. Tita holds degrees in Music Business from Berklee College of Music and Miami Dade College.