SOFAR Europe
Simon Cals currently serves as the Country Manager for Benelux at SOFAR Europe, overseeing the R&D, production, and sales of various inverters, energy storage systems, and EV chargers. With a strong background in the renewable energy sector, Simon previously held positions as Partner Success Manager for C&I and Benelux at Sungrow Power Supply Co., Ltd., where a focus on solar power solutions was emphasized. Prior experience includes roles as Sales Manager for TrackMan in the EMEA region and VP of Sales for SciSports, a company specializing in football data intelligence, along with several positions in sales and account management at Heineken and other organizations. Simon's educational background includes a Master of Science in Sports Business from New York University, with a specialization in Marketing and Media in Sports.
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SOFAR Europe
Your best choice for string inverters, energy storage and hybrid solutions for residential, commercial, industrial and utility-scale applications. SofarSolar specializes in the R&D, production, and sales of a wide range of inverters, including both grid-tied and hybrid inverters. With a firm, long-standing position in China’s top 5 string inverter manufacturers, the company has now also become one of the prominent providers of energy storage solutions, and is widely recognized as a reliable, efficient and professional partner. We create premium quality products which meet the needs of customers all over the world. Our European headquarters, SofarSolar GmbH, is established in Reutlingen, Germany and manages the development of the markets in the EMEA Region, as well as the marketing and service of SofarSolar products.