Simon Cals

Simon Cals currently serves as the Country Manager for Benelux at SOFAR Europe, overseeing the R&D, production, and sales of various inverters, energy storage systems, and EV chargers. With a strong background in the renewable energy sector, Simon previously held positions as Partner Success Manager for C&I and Benelux at Sungrow Power Supply Co., Ltd., where a focus on solar power solutions was emphasized. Prior experience includes roles as Sales Manager for TrackMan in the EMEA region and VP of Sales for SciSports, a company specializing in football data intelligence, along with several positions in sales and account management at Heineken and other organizations. Simon's educational background includes a Master of Science in Sports Business from New York University, with a specialization in Marketing and Media in Sports.