Daniel Melaku is a skilled software engineering manager with extensive experience in driving technology development across various sectors. Currently serving as a Software Engineering Manager at SoFi since June 2018, Daniel leads a team focused on MarTech and web platform development, achieving significant results such as the creation of an integrated MarTech platform and optimizing conversion rates for landing and product sign-up pages. Previous roles include Engineering Manager/Staff Software Engineer at SoFi, where Daniel successfully led the Affiliate partner integration team and developed the Private Student Loans product. Prior experience includes positions as a Senior Software Engineer at Lemonaid Health, where contributions involved designing HIPAA-compliant RESTful APIs, and as a Senior Software Engineer at Spruce Finance, focusing on financial tools for solar finance. Earlier experience involved software development at TurnHere, Adteractive, and performance architecture at Intel Corporation.
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