Elizabeth Custer

Elizabeth Custer has extensive experience in marketing and lifecycle management, currently serving as Group Manager for Lifecycle Marketing at SoFi since June 2022, following a role as Senior Lifecycle Marketing Manager. Prior to SoFi, Elizabeth worked at American Advisors Group as Integrated Marketing Manager and at SHRM in various capacities, including Manager of Member Retention Marketing and Segment Marketing Manager. Early career positions include Marketing Specialist and Customer Engagement Coordinator at Callahan & Associates and a Public Relations Intern at Millennium Integrated Marketing. Elizabeth holds a B.S. in Business Administration and International Affairs with a minor in Spanish from UNH Peter T. Paul College of Business and Economics and has studied at Universitat d'Alacant.