Fang Zhu has extensive work experience in the financial industry, primarily at Capital One. They started as a Business Analyst in Credit Card Valuations in 2006. From there, they progressed to become a Sr. Business Analyst in US Installment Loans, where they played a role in the controlled shutdown of the program during the recession. Zhu then moved on to managing the US Card Subprime Direct Mail Acquisitions team as a Business Manager, generating a significant number of new accounts each year.
In 2014, Zhu became the Sr. Business Manager and Product Owner for Capital One's Journey Student Card, leading the end-to-end product management. They then transitioned to the role of Sr. Business Manager in Retail Bank Marketing Optimization, where they created a new Marketing Optimization function and team responsible for a large budget allocation and optimization, generating substantial incremental deposits in the process.
In their most recent position at Capital One, as the Director and Head of New Customer Acquisitions, Zhu led a diverse team focused on scaling acquisitions growth through digital and direct channels. They implemented rigorous testing and analytical optimization processes that significantly improved marketing efficiency.
Zhu's most recent work experience is as a Senior Director of Product Marketing at SoFi, where they are currently employed.
Fang Zhu earned a Bachelor of Science (BS) degree in Operations Research from Cornell University. No specific information regarding start and end years of this education is provided.
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