Kerstin Brümann

Kerstin Brümann is a seasoned professional with extensive experience in marketing data science and analytics. Currently serving as a Manager of Marketing Data Science at SoFi since May 2019, Kerstin has established a Brand Measurement Framework and manages brand tracking initiatives. Previously, in a role as Director of Marketing Measurement at Visa from November 2013 to May 2019, Kerstin led the global Marketing Mix Modeling team while developing complex ROI analyses. Prior to Visa, Kerstin held managerial positions at PayPal, focusing on insights and analytics, and at eBay, where Kerstin contributed to business analysis and dashboard reporting. Kerstin began a career in market research as a Senior Market Research Consultant at FactWorks GmbH. Kerstin holds a Master’s degree in Computer Science and Psychology from Freie Universität Berlin.