Lela Vang

Lela Vang is a seasoned marketing professional with extensive experience in digital acquisition and product marketing. Currently serving as Senior Manager Campaign Optimizer at SoFi since August 2022, Lela previously held the position of Vice President, Digital Acquisition & Product Marketing at Citi for seven years, contributing to a global financial services firm with significant annual revenue. Lela's earlier experience includes a prominent role as Director of Product Marketing at Experian Consumer Services, where responsibilities encompassed developing marketing strategies that achieved substantial revenue targets. Lela has demonstrated expertise in campaign optimization, multi-channel marketing, and P&L management, with notable achievements including the Experian Elite Sales award. Educationally, Lela holds a Bachelor of Arts in Marketing from Eastern Washington University.