Madeline W. is a user researcher and strategist with over eight years of experience in leading user research processes for both Fortune 500 companies and venture-backed startups. Currently, they work as a Staff UX Researcher at SoFi, focusing on the Invest and Crypto products. Previously, Madeline served as a UX Research Lead at Block Renovation, where they established the UX research function and directly contributed to a significant improvement in homeowner conversion rates. They also held various roles at Carrier, where they managed teams and led initiatives to enhance product strategies. Madeline earned a Bachelor’s degree in Design and Environmental Analysis from Cornell University, graduating with a GPA of 3.96.
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