Marketing and Communications Team

The Marketing and Communications Team at SoFi is responsible for developing and executing strategies that enhance brand awareness and drive user engagement across various channels. This team focuses on performance marketing, social and influencer initiatives, product marketing, and lifecycle marketing to optimize customer interaction and growth. By leveraging data-driven insights, they craft targeted campaigns that promote SoFi's diverse financial products and services, ultimately aiming to position the company as a leader in the personal finance space.