Rafael Paludo

Co-founder at SoftDesign

Rafael Paludo is a co-founder and Commercial Director at SoftDesign Consultoria e Sistemas LTDA, where Rafael has worked since November 2003. Prior to this role, Rafael held multiple positions as a Systems Analyst at Quattuor Informática from 1997 to 2000. Rafael holds an MBA in Leadership, Innovation, and Management 3.0 from Pontifícia Universidade Católica do Rio Grande do Sul, completed in 2019, an MBA in Sales and Relationship, Commercial and Marketing from UniRitter Laureate International Universities (2015-2017), and a Bachelor's degree in Computer Science and Information Technology from Pontifícia Universidade Católica do Rio Grande do Sul (1995-1999). Additionally, Rafael has pursued further education opportunities at ADVB-RS and other institutions.

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Porto Alegre, Brazil

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SoftDesign

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SoftDesign is specialized in product design and software development. We are known for our high-skilled teams and their co-creative work driven by collaboration. Our mature process and our capacity to handle product innovation are some of the reasons startups and established businesses choose us. We are a solid company, with more than 25 years in the tech industry. We only lived this long because we are always up-to-date, using state-of-the-art technologies and pushing the boundaries with innovative methods, and committed to solve real problems. Globally serving more than 100 clients and, as one of the most innovative technology companies in Brazil, we leverage an innovative, end-to-end agile development process. If you are looking for reliable delivery plus a strategic understanding of your product and business needs, reach out to us. Our services: Product Ideation- In 4 weeks, we go from idea to release plan. If you have a new product idea or a challenge to tackle, our multidisciplinary team helps you to define a strategy, envision the product, create an initial backlog and plan the next steps. Product Experimentation Between 1 and 3 months, we go from hypothesis to knowledge. If your product is innovative, risky or uncertain, our team helps you to plan and execute fast experimentation, based on discovery methods or low-code solutions. Software Development In 2-week delivery cycles, we work through your backlog and deliver production-ready software. Our multidisciplinary teams design, develop and deploy each feature, and also conduct user testing to feed the backlog with new opportunities. Software Maintenance If your software needs ongoing support and continuous evolution, our team provides tech-level support, continuously evolving through the product backlog. Staff Augmentation Grow your team easily with world-class software engineers and designers. Scale immediately and grow as needed.