Adam Carpenter is an experienced IT asset management professional with over 17 years at Softcat plc, currently serving as the ITAM Sales Manager since October 2011. In this role, Adam is responsible for exceeding financial quotas, leading a team of ITAM specialists, and designing new ITAM services. Previously, Adam held positions as a Senior Software Asset Management Consultant, where responsibilities included conducting license compliance audits for major vendors, guiding customers through the Microsoft SAM Programme, and mentoring clients on Software Asset Management practices. Adam's earlier experience at Softcat Ltd included roles as a SAM Executive and Account Manager, focusing on client relationship development and solution delivery. Adam earned a Marketing degree from Oxford Brookes University from 2002 to 2006.
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