Edward Staddon

Edward Staddon is a seasoned professional with extensive experience in cloud solutions and customer success management. Currently serving as a Senior Cloud Advisor at Softcat since March 2020, Edward manages the entire sales cycle, focusing on customer acquisition, relationship building, and uncovering business opportunities. Prior to this, Edward held key roles at SAP, including Associate to the Chief Operating Officer, where responsibilities included forecasting for executive leadership and preparing for critical meetings. Edward's background in a fast-paced technology environment has fostered a strong understanding of the importance of innovation and adaptability in addressing evolving customer challenges. Edward earned a BSc in Business Management from Aston Business School in 2019.