Lydia Goodman is an accomplished sales professional currently serving as an EMEA Multinational Sales Specialist at Softcat since May 2025. Previously, Lydia held the position of Sales Development Director at SysGroup from December 2023 to April 2025, where the focus was on empowering mid-sized UK businesses through AI transformation. Lydia's extensive career at Softcat began in March 2013, progressing through roles including Datacentre & Cloud Internal Sales Advisor and Team Leader, and Specialist Vendor Manager, contributing to Softcat's reputation as a leading IT infrastructure provider in the UK.
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