Sabine Starr

Sabine Starr has over a decade of experience in sales operations and account management, currently serving as Head of Sales Operations at Softcat since November 2011. In this role, Sabine leads the Government business, overseeing a team of 12 Account Managers and driving sales strategy across Local and Central Government, Bluelight, Housing, and MOD sectors. Previous positions include Sales Operations Manager and Continuous Improvement Manager at Softcat, along with experience as Education Sales Manager at Insight UK and Local Government Account Manager roles at Insight and Pc World Business / Equanet. Sabine's career has focused on maximizing profitability, managing accounts, and developing new client relationships in the public sector. Educational background includes attendance at Chetham's School of Music from 1990 to 1998.