Softcat
Zoë Balroop is a seasoned professional with extensive experience in data, automation, and AI. Currently a Data, Automation & AI Specialist and Corporate Account Executive at Softcat plc, Zoë contributes to delivering IT infrastructure solutions for corporate and public sector organizations. Previous roles include Assistant Director at Pathfinder and Change Makers, and Associate Director at Seraph Science, where leadership and engagement strategies were emphasized. Zoë also excelled as a Level 2 Freelance Copywriter on Fiverr, with a strong track record of client satisfaction and timely delivery. Academic credentials include a BA (Hons) in Philosophy, Politics, & Economics from the University of Warwick, complemented by early academic achievements at the City of London School for Girls.
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Softcat
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Softcat is a Marlow-based IT infrastructure provider founded by Peter Kelly in 1993.