Adam Prashad

Adam Prashad is an accomplished professional with a diverse background in account management, coaching, business development, and event management. Currently serving as a Senior Account Executive and Team Lead at Softchoice since February 2018, Adam focuses on delivering positive customer experiences and optimizing ROI for clients in the Central and Northwest USA through data-driven insights and hybrid IT strategies. Prior experience includes coaching and athlete development with the Ontario Royals, a role in business development at func.media, and entrepreneurship in fitness marketing with Fitness Influencers of Toronto. Adam also has a background in event management from Madonna University, where responsibilities included coordinating athletic events and managing promotional activities. Adam holds a Bachelor's degree in Business Administration and Management from Madonna University.