Andrew Caprara

President & CEO at Softchoice

As President & COO, Andrew Caprara is responsible for leading Softchoice’s Strategy, Business Development, Innovation and Marketing functions.

Collectively these groups shape Softchoice’s long-term strategic vision and then connect it to the technology solutions we develop, our go-to-market strategy, and the exceptional experience we provide for our customers. Andrew’s team also works very closely with our vendor partners and strives to make Softchoice an extension of their team, and their trusted partner to serve our shared customers.

Andrew joined Softchoice in 2014 as the Director of Sales and Business Development Operations, followed by increasingly senior executive roles. Prior to joining Softchoice, he served in senior roles at management consulting firm McKinsey & Company, and as a Sales Territory Manager at Stryker (a Fortune 500 medical device company).

Through his experience, which combines a background in sales with experience in business transformation consulting, Andrew has a proven skillset for planning and executing strategic sales and operational initiatives.

Andrew graduated from McMaster University in Hamilton, Ont. before completing his MBA at the University of Chicago Booth School of Business.



  • President & CEO

    June, 2023 - present

  • SVP, Go-To-Market

  • COO

  • President & COO