Anthony Reda

Anthony Reda is a Commercial Account Executive at Softchoice, where responsibilities include managing a team of over 10 sellers focused on the US Public Sector, overseeing statewide contract management for major technology OEMs like Microsoft and Cisco, and driving Softchoice's engagement strategy with educational institutions and government entities. Anthony has a strong understanding of the business challenges in the Education and Government sectors, developing tailored technology solutions for K-12, higher education, and local and state governments. Awards include Team of the Year in 2022 and multiple Presidents Club distinctions in 2021 and 2022. Anthony began a professional career with earlier roles at Aecon Group Inc. as a Summer Finance Intern and Facility Plus as a Sales/Marketing Intern, contributing to website redesign and sales efforts. Anthony holds a Bachelor of Commerce degree in Marketing from McMaster University, obtained in 2017.