Ashley Arruda is a seasoned professional with extensive experience in sales enablement and account management. Currently serving as a Senior Learning Advisor at Softchoice since May 2015, Ashley leads functional onboarding for Commercial and Enterprise Account Executives and Sales Leaders, focusing on enhancing productivity and effectiveness through tailored learning plans. Prior roles at Softchoice include Commercial Enablement Partner and Commercial Account Sales Leader, showcasing a commitment to developing new sales representatives and fostering an engaging work environment. Earlier career experience includes a progression at Roots from Sales Associate to Assistant Manager, where operational management and customer experience leadership were key responsibilities. Ashley's professional journey began at Investments Hardware Ltd. as an Administrative Assistant. Ashley holds a Bachelor of Arts in Classical and Ancient Studies from the University of Toronto, earned in 2013.
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