Bryan Rusche

Bryan Rusche is an experienced professional in product marketing and management, currently serving as a GTM Product Manager at Softchoice and as the Director of Athlete Experience at BlackToe Running Inc. Additionally, Bryan is the Founder and Head Coach of Rusche Racing Inc., specializing in triathlon and running coaching. Previous roles include leadership positions at Hootsuite, where responsibilities ranged from Head of Product Marketing to Senior Enterprise Account Executive, and marketing director roles at SoapBox, Softchoice, and Microsoft. Bryan's career commenced at Dell, where various sales and marketing positions laid the foundation for a successful trajectory. Bryan holds a Bachelor of Business Administration from Wilfrid Laurier University.