Carson Choi has extensive experience in reporting and analytics, currently serving as the Manager of Reporting & Analytics at Softchoice since May 2015. In this role, Carson leads a team of analysts to deliver performance reporting for various functions including Sales, BD, Marketing, and Operations while providing insights to enhance organizational growth and support strategic decision-making. Previously, Carson held positions including Supervisor of Reporting & Analysis, where standard productivity analyses and KPI dashboards were developed, and Sr. Sales Analyst, focusing on planning and analytics for a significant product line. Carson's earlier experience includes working as a Microsoft Licensing Pre-Sales Support specialist and serving as the National Vice President of the International Exchange Program for AIESEC Canada. Carson began a career in management by earning a Bachelor of Commerce from the University of Saskatchewan in 2014.
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