Darryl Riddell is a seasoned sales professional with extensive experience in the technology sector, currently serving as Territory Sales Leader at Softchoice since August 2023. Previously, Darryl worked at DISYS as a Microsoft Technology Specialist focused on supporting Microsoft OEM solutions for Dell Technologies. Darryl's career at Dell Canada spanned a decade, during which roles included Sales Manager for Acquisition, leading a team that generated approximately $30 million annually in B2B business, and Channel Account Manager for the Central Region, fostering growth among channel partners. Earlier experience includes roles at the Ontario Ministry of Finance in Tier One Collections, where Darryl resolved complex tax situations, and as a Powerwise Project Operator for Veridian Connections, managing water heater tune-up programs. Darryl holds a Bachelor of Commerce degree in eCommerce from Ontario Tech University.
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