David Erlich is a seasoned professional in sales and customer success, currently serving as the Director - AWS Category Lead at Softchoice since January 2024. Prior to this role, David held the position of Director of Sales & Customer Success for North America at Difenda from September 2022 to December 2023. David's extensive experience at Softchoice also includes various roles such as District Sales Manager and Manager - Territory Sales from November 2007 to February 2022, where management of a team of 12 high-performing sales representatives focused on business development in IT solutions and services in the Greater Toronto Area was key. David holds an MBA in business from the University of Guelph and a BComm in marketing from Ryerson University.
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