Elvia So

Elvia So, CPA, CA, currently serves as the Director of Financial Planning and Analysis at Softchoice since December 2021, and previously held the role of Director of Financial Reporting at the same company. Prior experience includes serving as Vice President of Financial Planning and Analysis and Director of Finance at Alpha Auto Group from September 2019 to December 2021. Elvia also held the position of Director of Accounting and Financial Reporting at Real Matters Inc. from April 2017 to September 2019, and worked as a Senior Financial Reporting Analyst at Sherritt International from January 2015 to March 2017. Additionally, Elvia was a Senior Associate in Assurance and Advisory at Deloitte Canada from January 2011 to December 2014, and began career as a Staff Accountant and Internal Auditor during a co-op position at Reliance Home Comfort in 2010. Elvia holds a CPA, CA designation from Chartered Professional Accountants of Canada and a Bachelor of Business Administration with a specialization in Management and Accounting from the University of Toronto.