Eric Gough is an accomplished professional in account management and sales, currently serving as the Commercial Account Sales Leader at Softchoice since January 2020. In this role, Eric manages a team of Account Managers in Western Canada, focusing on IT solutions related to hardware, software, and cybersecurity for a diverse client base including enterprise, commercial, education, and government sectors. Prior to this position, Eric held various roles at Softchoice, where responsibilities included leading teams, training new sales representatives, and developing long-term client relationships. Eric's earlier experience includes roles at Wurth Canada Limited and Lubecore International, where Eric demonstrated significant sales growth and market share increase. Eric holds a Bachelor of Commerce degree in Marketing Management from the University of Guelph.
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