Fiona Effendi is a seasoned professional with a background in account management and consulting. Currently serving as a Territory Account Executive at Softchoice since August 2021, Fiona previously held the role of Manager - ASEAN & Oceania Consulting at Third Bridge Group Limited from March 2015 to April 2021, contributing to the firm's innovative research solutions for major financial institutions. Early experience includes positions as a Research Associate at Cognolink Limited and a Research Analyst at HKUST Library, along with an internship at jobsDB. Fiona holds a Bachelor of Science in Economics and Finance from HKUST Business School, completed in 2013.
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