Jeff Kroth is an accomplished Senior Manager of Data Modernization at Softchoice, with extensive experience in sales and data management since joining the company in 2007. In this role, Jeff is responsible for the execution of IBM software and hardware, Veeam, and Veritas sales across North America, overseeing a team of presales vendor specialists and technical architects. Previously, Jeff managed the Enterprise Software Group, leading efforts that resulted in over $100 million in software license sales. Earlier roles include Software Sales Specialist and Enterprise Architect, focusing on solution design for IBM and Oracle software. Prior to Softchoice, Jeff served as a Software Sales Specialist for Tivoli at IBM. Jeff holds a Master of Business Administration from the Quantic School of Business and Technology and dual Bachelor of Science degrees in Economics and Finance from Clemson University.
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