Lucas Reda is an accomplished Enterprise Account Manager at Softchoice, where responsibilities include managing high-volume requests for large enterprise clients and overseeing complex reporting and order tracking since May 2021. Prior to this role, Lucas held positions as National Lead Campaign Coordinator and National Campaign Coordinator during summer student internships at RBC Insurance, focusing on the creation and management of sales campaigns. Lucas holds an Honours Bachelor of Business Administration (BBA) with Distinction and a Minor in Sociology from Wilfrid Laurier University, completed in April 2021.
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