Lyla Razvi

Lyla Razvi has over 17 years of experience in sales and procurement, currently serving as the District Sales Leader for the Midwest at Softchoice since October 2006. Her previous roles at Softchoice included leadership positions such as Commercial Account Executive Leader and HPE Technical Architect, where responsibilities included creating customized business solutions and managing key vendor relationships with companies like IBM, Netapp, EMC, HP, and Cisco. In addition, Lyla has a background in purchasing and supply chain procurement, ensuring optimized product fulfillment through strategic vendor partnerships. Prior to Softchoice, Lyla operated as an Event Coordinator at Ambience Events, planning a diverse range of events, and gained early experience as a Membership Services Representative at Sports Clubs of Canada, achieving significant sales success. Lyla holds a degree in Arts with a focus on Sociology from the Glendon Campus of York University.