Paul Asseff is a visionary sales executive with over 22 years of experience in driving innovation, market leadership, and strategic partnerships within the IT services sector. They held various leadership positions, including Vice President at Softchoice, where they managed large teams and improved client satisfaction while overseeing significant service revenue budgets. Currently, as an IT Services & GTM Consultant at Lifeicity, Paul crafts go-to-market strategies and develops robust partner alliances to enhance executive leadership. They hold an Honors Bachelor of Arts in English from the University of Toronto.
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