Robert Farrell

Robert Farrell serves as the District Sales Manager at Softchoice, a role held since November 2010, focusing on the Quebec market and guiding various sectors, including Corporate and Public, in managing and optimizing technology assets. Prior to this position, Robert gained experience as an Account Executive, managing a territory for corporate mid-market and public sector clients, generating annual sales of $10M. Robert's career at Softchoice began in August 2005 as a Telesales Manager, leading a team of 23 inside sales account managers and driving revenue between $80M and $100M. Earlier roles included Inside Sales Account Manager, specifically handling relationships with Federal Government clients. Robert holds a Bachelor's degree in Marketing from Bishop's University and a Diploma in Social Sciences - Business from CEGEP - John Abbott College.