Akshit Verma is a Digital Analytic Consultant at Softcrylic since July 2022, specializing in auditing and analyzing website analytics data collection structures to identify optimization opportunities. Previously, Akshit served as a Marketing Analyst at eClerx, focusing on campaign-centric KPIs, analytics dashboard setup, and data visualization using Adobe and Google Analytics. Early career experience includes working as a Search Engine Optimization Executive at Jaw Dropping Marketing Pvt Ltd., where search engine optimized web pages were developed and client reports were formulated, and as a Business Development Associate at Tripadvisor, engaging with restaurant owners to promote the platform. Akshit holds a Master of Arts in Economics from Panjab University and a Post Graduate Diploma in Marketing Management, along with a Diploma in Software Application & Data Processing.
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