Clara Jaborandy

Clara Jaborandy is an experienced Mid Product Designer at Softplan, where expertise has been applied to the development of the Sienge ERP platform for the construction industry since June 2022. Prior to this role, Clara served as a Product Designer and later as the Design and Communication Team Lead at Audax Company, a Brazilian startup focused on B2B digital products, optimizing user experiences through effective UX methodologies. Clara began the journey at Audax as a Junior UX Designer, laying the groundwork for product design within the organization. Earlier professional experiences include roles in social media and copywriting at various companies such as Pontes Digitais, PUMA PROJECT, and Moove Comunicação. Clara's academic background includes a postgraduate specialization in Interaction Design from CESAR School and a Master's degree in Advertising & Design from Universidade Europeia.