Priscilla de Andrade

Priscilla de Andrade is an experienced marketing professional currently serving as Coordenadora de Marketing at Softplan since August 2020, leading a dedicated team in the Public Sector marketing division. With a strong background in digital marketing strategies, Priscilla has held significant roles such as Líder de Marketing and Senior Marketing Analyst, focusing on digital campaign creation and Account-Based Marketing (ABM) strategies for the B2G market. Prior to Softplan, Priscilla worked as a Senior Communication and Marketing Analyst at Involves, where responsibilities included managing digital communication strategies and brand positioning. With extensive expertise developed over years at DOT digital group and other organizations, Priscilla has a proven track record in inbound marketing, content creation, and public relations. Priscilla's educational qualifications include an MBA in Public and Institutional Communication and specialization in Political Communication, supported by a solid foundation in journalism and advertising.