Franziska Freidel is the Head of CPG & Retail at SoftServe, where they focus on digital commerce and customer experience to drive commercial growth. With previous roles in Commerce Cloud Consulting at Salesforce and as a Strategy Consultant at EPAM Systems, they have led teams to develop innovative solutions in the IT sector. Franziska holds a Master of Science in Digital Innovation from UCD Michael Smurfit Graduate Business School and a Bachelor of Science in E-Commerce from Ernst-Abbe-Hochschule Jena, supplementing their expertise in retail with comprehensive education in business and technology.
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