Tory Henrichs

Tory Henrichs is a skilled marketing operations professional currently serving as a Senior Analyst at PlanSource, beginning in March 2024. Previously, Tory held the position of Marketing Operations Team Lead / Analyst at Software AG Government Solutions from September 2019 to March 2024, where notable achievements included optimizing lead flow processes within Salesforce, enhancing lead conversion rates through comprehensive management of the marketing automation system, and maintaining database integrity. Additionally, Tory demonstrated expertise in marketing automation and data analysis, driving new pipeline growth exceeding $30M through targeted campaigns. Early experiences include a data analysis internship at FELA | LifeCents, focused on improving client services and delivering internal insights. Tory's educational background includes studying at the University of Maryland and LaGrange College.