Lisa Furby

Lisa Furby is the current Director of Market Research at Software Pricing Partners. Lisa has over 10 years of experience in marketing, with a focus on the construction industry. Lisa has led the creation of one of the largest construction industry resource centers for dealers and manufacturers. Lisa has also launched a lead generation / digital marketing solution for dealers. In their previous positions, Lisa has helped implement the company's first inbound marketing solution, methodology and helped grow the inbound culture between sales and marketing.

Lisa Furby's educational career began at West Virginia University, where they studied advertising. After graduation, they began working in the advertising industry.

Lisa Furby works with Luciana Carvalho - Director, Market Research, Eric Mele - Partner, Pricing Data Science, and Chad Harbig - Director, Software Licensing & Packaging. Lisa Furby reports to Chris Mele, Managing Partner, Software Pricing Strategist.