Softwood
Umar Javed is currently serving as the Assistant Manager of Marketing & Merchandising at Softwood since December 2023, where responsibilities include managing sales and execution for key customers such as Gas, Pink Woman, Noppies, Altex, and Lanidor, along with expertise in costing and sourcing denim and non-denim products. Previously, Umar held an internship in Marketing & Merchandising at Masood Textile Mills Limited in August and September 2022. Educational qualifications include a Bachelor of Science in Textile Engineering with a focus on Wet Processing from National Textile University, completed in July 2023, as well as initial coursework in business communication, IT, English, and mathematics from the Institute of Chartered Accountants of Pakistan, and a pre-engineering FSc from Punjab Group of Colleges. Umar also completed matriculation in sciences at Sadiq Memorial High School Khudian Khas.
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Softwood
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The idea for Softwood was initiated with a view to come up with work practices that are different, innovative and create value for all the stakeholders. We offer the ultimate solution for sourcing superb quality textiles from Pakistan. Leveraging supplier relationships built over last few years, Softwood has direct access to a large number of reliable suppliers. We turn your ideas into reality with our comprehensive product development capabilities - matching creativity with proven development experience. Our basal strength lies in our strong team with years of hands on experience across a wide spectrum of the textile industry. This team of votive professionals is actively involved in sourcing quality textiles from Pakistan at best possible price. We are sure to provide unmatched service to create maximum value for our customers as well as suppliers. Innovation and perfection of the product are imperative to Softwood. The key strength of the company lies in the areas of product development, productions, coordination & communication.