Anthony Aguilar Lara

Anthony Aguilar Lara currently serves as Revenue Manager at Softys since January 2023, overseeing product margin management and price plan development for Softys Perú. Previously, Anthony worked at LAIVE S.A. from October 2020 to January 2023 as Jefe de Revenue Management, leading pricing initiatives and executing strategies based on market analysis. At Arca Continental Lindley, Anthony held various roles from September 2014 to October 2020, including Category Development Specialist, where significant brand successes were achieved, and Revenue Growth Management Analyst, ensuring effective budget management for commercial actions. Anthony began the career as a Market Research Analyst and as a Trainee in Commercial and Finance. Anthony holds a Bachelor’s degree in Industrial Engineering from the Pontificia Universidad Católica del Perú.