Norma Alcazar Duarte

Norma Alcazar Duarte is a highly experienced professional in the field of marketing and commercial excellence. Norma has held key roles in leading companies such as Softys and Coca Cola FEMSA, where Norma excelled as a Trade Marketing Manager and Director, Categories Development, and Sparkling Categories Director. With a strong educational background from top institutions like IPADE Business School and Northwestern University, Norma has honed their skills in areas such as leadership, business innovation, and strategic planning. Norma's expertise lies in developing and executing marketing plans, guiding digital transformations, and driving revenue growth through effective trade marketing strategies.