Pedro Urrechaga

Pedro Urrechaga has extensive experience in leadership roles within the consumer goods and business transformation sectors. Currently serving as Director General for Softys Mexico & CAC since September 2018, Urrechaga previously held positions such as Gerente de Transformación de Negocios and Gerente Corporativo for the Andean Region and Río de la Plata at Softys. Prior to this, Urrechaga was Managing Director and Comercial Director at Melhoramentos CMPC from August 2011 to August 2018, and served as Commercial Director at Absormex CMPC from June 2009 to July 2011. An academic background includes an MBA from MIT Sloan School of Management (2005-2007) and a degree in Ingeniero Comercial from Universidad Adolfo Ibáñez (1991-1996).