Ursula MacKenney Ringeling

Ursula Mackenney Ringeling currently serves as Jefe de Trade Marketing at Softys since October 2022, focusing on implementing sales initiatives to enhance customer experience and brand positioning. Previously, Ursula held the position of Jefe Revenue Management, where strategic pricing and commercial conditions were defined to drive growth and profitability. At Cristalerías de Chile, Ursula worked from July 2017 to March 2022 in roles including Jefe Proyectos de Innovación, leading innovation initiatives for sustainability and operational efficiency, and Jefe Control de Gestión, responsible for corporate budgeting and financial analysis. Ursula's experience also includes roles in management control and process improvement. Earlier in career, a professional practice at IBM involved designing processes for sales tracking. Academic qualifications include a degree in Ingeniería Comercial and a diploma in Innovation from Universidad del Desarrollo.