João Proença

João Proença is a marketing professional with extensive experience in brand management and strategic roles across various industries. Currently serving as the Global Brand Manager for Port & Still Wines at Sogevinus Fine Wines, S.A., João previously held a brand management position at Super Bock Group, focused on beer products. João's career also includes consultancy work at EY in the Government & Public Sector and a Junior Project Manager role at CaixaBank Payments in business development partnerships. Early in the career, João contributed to social initiatives as an English teacher and coach through AIESEC, while also leading information management efforts within the organization. João's educational background includes advanced degrees in economics and management from Università Bocconi, Católica Lisbon School, and FEP U. Porto, complemented by an exchange semester in international business at Krakow University of Economics. Notable early achievements include being a national champion basketball player with Futebol Clube do Porto.