SOHO. 100% Design Shop
Etzion Wallach has extensive experience in various managerial and product marketing roles. Etzion founded and served as the General Manager of SOHO. 100% Design Shop, a chain of 13 stores known as the "Design Mecca" in Israel. Etzion also worked as a Director of Product Marketing at Comverse, VP of Products at Commtouch, and a Product Manager at Finjan. Prior to that, they worked at Tecnomatix as a Software Engineer and Product Manager.
Etzion Wallach obtained a BSC degree in Computer Science & Economics from Tel Aviv University between 1993 and 1996.
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SOHO. 100% Design Shop
SOHO design shop is the place for the design enthusiastic, a place that takes you to an esthetic journey through sight and form, a place where unique and innovative items are affordable and attainable. SOHO communicates with its customers via a language of esthetics, substance and color, all coming together to form a variety of products. The stores hold a vast range of designed items on many categories: decorative objects, cooking and kitchenware, handbags and jewelry, designed gadgets, spa products, life style products, office supplies, items for children and many more. SOHO presents the largest collection of original Israeli designed items, hosting items from over a hundred Israeli contemporary designers. In addition, SOHO showcases many items designed by famous international designers, items that won prestigious design contests worldwide. Some items are sold exclusively at SOHO. www.sohocenter.co.il www.sohodesignshop.com