Soho
Alicia Aravena Carrasco is a highly experienced professional in digital product design and management, currently serving as a Consultora en Diseño y Gestión de productos digitales at Soho since November 2023. Previously, Alicia held key leadership roles at Rompecabeza - The Marketing Company, including Directora de Experiencia Digital, where leadership of a dynamic team focused on creating impactful digital experiences was emphasized. Alicia also contributed as UX Lead and CX Lead for Banco Santander Chile. Other notable positions include Project Manager UX at Somos Forma and Moovmedia, and Diseñadora UX/UI at OQO. Alicia's educational background comprises a Master's degree in Customer Experience Management from Universitat de Barcelona and a diploma in User Experience and Usability from Pontificia Universidad Católica de Valparaíso, along with a degree in Graphic Design from Duoc UC.
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Soho
We have been innovating and advising large companies since 1996, with +550 clients in 15 countries,+1,100 projects developed and 180 successful specialized conferences. 🚀 We are specialists in design, end to end development and digital innovation of customer and user experience (CX & UX), usability and user experience consulting, conversion rate increase (CRO), lead generation, advanced A/B testing, generation of own-branded digital academies, native mobile developments, hybrids, architecture, devops and QA, among others. We have vast experience designing and developing internet solutions for banks and fintechs in the region. We also have created public and private sites for insurance and investment companies, online retail and media sites, e-government, and channel design for remote customer services. Learn more about Soho! ⚡ YouTube https://bit.ly/3VOSWYI ⚡ Vimeo https://vimeo.com/sohoux Specialties Outsourcing of Digital Teams, Agile Cells, Nearshoring, Software Factory, Digital Usability Consulting, Conversion Rate Increase (CRO), Advanced Usability Training, UX, Customer Experience, User Experience, Customer Experience, Design Sprint, UX Research, UX, DevOps, Architecture, QA.