Alicia Aravena Carrasco

Alicia Aravena Carrasco is a highly experienced professional in digital product design and management, currently serving as a Consultora en Diseño y Gestión de productos digitales at Soho since November 2023. Previously, Alicia held key leadership roles at Rompecabeza - The Marketing Company, including Directora de Experiencia Digital, where leadership of a dynamic team focused on creating impactful digital experiences was emphasized. Alicia also contributed as UX Lead and CX Lead for Banco Santander Chile. Other notable positions include Project Manager UX at Somos Forma and Moovmedia, and Diseñadora UX/UI at OQO. Alicia's educational background comprises a Master's degree in Customer Experience Management from Universitat de Barcelona and a diploma in User Experience and Usability from Pontificia Universidad Católica de Valparaíso, along with a degree in Graphic Design from Duoc UC.