Paulina Zapata Contreras

Paulina Zapata Contreras is a seasoned UX design professional with extensive experience in leading teams and managing projects focused on enhancing user experiences. Currently serving as Lead UX Design at Soho since July 2017, Paulina oversees UX strategy, execution quality, and team development. Prior to this role, Paulina excelled as Lead Research/UX at Soho, utilizing Design Thinking and Lean UX methodologies. Previous experience includes roles at Fusiona as Research UX/UX Designer, where Paulina developed user studies and interface designs for major clients, and at KI Teknology, where Paulina analyzed UX content for LAN.com. Additional positions include Head of Architecture and Design at webforms, Information Architect at Imagemaker IT, and Web Content Editor at Indexa. Paulina holds a diploma in Web, Information Architecture, Usability, and Digital Content from Universidad de Chile, along with a degree in journalism specializing in user experience from the same institution.