Soho
Paulina Zapata Contreras is a seasoned UX design professional with extensive experience in leading teams and managing projects focused on enhancing user experiences. Currently serving as Lead UX Design at Soho since July 2017, Paulina oversees UX strategy, execution quality, and team development. Prior to this role, Paulina excelled as Lead Research/UX at Soho, utilizing Design Thinking and Lean UX methodologies. Previous experience includes roles at Fusiona as Research UX/UX Designer, where Paulina developed user studies and interface designs for major clients, and at KI Teknology, where Paulina analyzed UX content for LAN.com. Additional positions include Head of Architecture and Design at webforms, Information Architect at Imagemaker IT, and Web Content Editor at Indexa. Paulina holds a diploma in Web, Information Architecture, Usability, and Digital Content from Universidad de Chile, along with a degree in journalism specializing in user experience from the same institution.
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Soho
We have been innovating and advising large companies since 1996, with +550 clients in 15 countries,+1,100 projects developed and 180 successful specialized conferences. 🚀 We are specialists in design, end to end development and digital innovation of customer and user experience (CX & UX), usability and user experience consulting, conversion rate increase (CRO), lead generation, advanced A/B testing, generation of own-branded digital academies, native mobile developments, hybrids, architecture, devops and QA, among others. We have vast experience designing and developing internet solutions for banks and fintechs in the region. We also have created public and private sites for insurance and investment companies, online retail and media sites, e-government, and channel design for remote customer services. Learn more about Soho! ⚡ YouTube https://bit.ly/3VOSWYI ⚡ Vimeo https://vimeo.com/sohoux Specialties Outsourcing of Digital Teams, Agile Cells, Nearshoring, Software Factory, Digital Usability Consulting, Conversion Rate Increase (CRO), Advanced Usability Training, UX, Customer Experience, User Experience, Customer Experience, Design Sprint, UX Research, UX, DevOps, Architecture, QA.