Asa Cary

Vice President at SoHo Experiential

Asa Cary has a diverse work experience spanning various industries and roles. They began their professional journey as a Lighting Designer at the Baltimore School for the Arts, where they worked on productions such as "Our Town" and "A Midsummer Night's Dream." They also served as a Stage Manager for the school's fundraising event, "Expressions."

Asa then worked as a Lighting Hand and Stage Hand at Kinvat Enterprises and Events Bum, respectively. They gained valuable experience in event production during this time.

Moving forward, Asa joined Consigli Construction as a Marketing and Business Development Intern. In this role, they conducted a competitive analysis and contributed to the development of a subsidiary company's brand.

Asa later joined Babson College Sorenson Center for the Arts as a Lighting Designer and Team Manager. They oversaw lighting design for various productions and managed a team.

They then transitioned to Babson College as an Admission Counselor. In this role, Asa managed recruitment and selection in multiple territories and represented the college at college fairs and high school visits.

Currently, Asa works at SoHo Experiential. They have held various roles, including Account Executive, Account Supervisor, Senior Account Supervisor, Account Director, and Group Account Director. Their responsibilities involve conceptualizing, managing, and executing events for Citibank across different business channels. They also serve as a Client Service Liaison, develop program budgets and timelines, analyze reports, and travel for on-site program management. Asa has played a crucial role in developing programmatic KPIs and leading brainstorms for new and existing program proposals.

Overall, Asa Cary brings a diverse skill set and extensive experience in event production, marketing, admissions, and team management to the table.

Asa Cary attended Baltimore School for the Arts from 2005 to 2009, where they focused on stage design and production. They then went on to study at Babson College from 2009 to 2013, where they earned a Bachelor of Science degree in Business with a concentration in Entrepreneurship and Marketing.

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