Filip Bjernebo

SOHO GRIT is a London-based sneaker brand founded in 2019 that brings the energy and pop-culture of London’s Soho into an iconic contemporary sneaker staple. Constantly mixing it up with collaborations with iconic brands, pop-culture brands in limited releases.There’s an edge to Soho. Once the gritty heart of London and the underbelly of thecity, Soho is where rockstars caught their breaks in grungy basement cafes, lofts doubled as creative spaces, and energy flowed, thanks to the creative people that made this part of the city their own.