Kwabena Amponsa

Kwabena Amponsa is an accomplished professional with extensive experience in brand partnerships, cultural marketing, and community building. Currently serving as the Head of Membership for Soho House & Co, Kwabena leads a high-performing team across the UK and Ireland, focusing on growth and retention through strategic partnerships. As the Founder of Yonko & Bayie, Kwabena transitioned from a strategic partnerships consultancy to an AI brand studio for music entrepreneurs. Previous roles include leading global partnerships at Mixcloud and managing creator partnerships at Peckham Levels, where significant contributions to youth culture and community engagement were made. Kwabena's career began in the music industry as a recording artist and later as the Founder and Director of Waylynn Wolfe, achieving multiple award nominations and notable brand partnerships. A graduate of the University of the West of England in Pharmacology and a participant in the Redbull Music Academy, Kwabena has collaborated with various influential artists and contributed to the music and creative sectors.